| City of license | San Diego, California |
|---|---|
| Broadcast area | San Diego, California |
| Branding | TalkRadio 760 |
| Slogan | "The More You Listen, The More You Know." |
| Frequency | 760 kHz |
| First air date | August 19, 1941 |
| Format | News Talk Information |
| Power | 5,000 watts day 50,000 watts night |
| Class | B |
| Facility ID | 42120 |
| Callsign meaning | For Mary and Burnham (see "History" in article) |
| Affiliations | AP Radio, CBS Radio, Westwood One |
| Owner | Midwest Television |
| Sister stations | KFMB-FM |
| Webcast | Listen Live |
| Website | 760kfmb.com |
KFMB (760 AM, "TalkRadio 760") is a conservative talk radio station in San Diego, California, co-owned with KFMB-FM and KFMB-TV.[1] KFMB is one of the few stations in the U.S. that increases power at night. The daytime power is limited due to KBRT (AM 740), a religious-programming station with transmitters on Santa Catalina Island. The nighttime pattern follows the California coast. Reception has been heard in La Paz, Baja California, and Seattle, Washington.[2]
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KFMB first greeted listeners on August 19, 1941,[3] broadcasting from the corner of Pacific Highway and Ash Street, downtown. Owned by Warren B. Worcester and the Worcester Broadcasting Corporation, the "M" in KFMB was for Worcester's daughter Mary; the "B" for his son Warren Burnham. KFMB-AM started broadcasting at 1420 kHz, then very soon moved to 1450 kHz, and then 540 kHz, but later switched to 760 kHz after a re-alignment of broadcast channels between the United States and Mexico. Midwest Television Inc, headquartered in Champaign, Illinois, purchased KFMB-AM-FM-TV in 1964.[4]
In the mid 1970s, KFMB's format was an adult-oriented Top 40, and featured such personalities as Perry Allen, the morning drive teams of Charlie and Herrigan (Jack Woods and Paul Menard) to be followed by Hudson and Bauer (Mac Hudson and Joe Bauer), Clark Anthony, and Bobby Rich.
From 1978 to 1999 the station was the broadcast home for the San Diego Padres baseball franchise. From roughly 1975-1989, KFMB was one of the top three highest rated stations in San Diego, frequently fighting its FM sister, B-100, for the top position. From 1998 to 2004 it was the broadcast home of the San Diego Chargers football team. It was also the San Diego affiliate of the CBS Radio Network, only it now carries news reports from ABC Radio on a regular basis.
The station is the current San Diego home of Sean Hannity, Michael Savage, Glenn Beck, Jerry Doyle and others.
Local programming includes Mike Slater from 6 to 9 a.m. weekday mornings and Roger Hedgecock from 3 to 6 p.m. weekday afternoons. News Anchor Marna Davis does the news every half hour. Specialty weekend programming includes shows such as Smart Investing and The Real Estate Zone All other programs are rebroadcast via satellite. Their top reporter is long-time newsman Tom Reopelle.
According to a March 2009 LA Times article, then-KFMB host Rick Roberts was one of several conservative talk radio hosts in California to have a weekly audience of more than 100,000.[5]
In June 2005, KFMB became the San Diego broadcast home for the late Paul Harvey.
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